To create an ad using Guided Creation in Ads Manager, go directly to ad creation or click the button to get started. If you see the Quick Creation workflow, you can switch back to Guided Creation by clicking the Switch button at the top of the creation flow.
Create your campaign
Choose your objective
The first step in creating an ad in the Guided Creation workflow is to create a campaign. To do this, choose an objective from the list.If you'd like to use an existing campaign, click Use Existing Campaign in the campaign section.
Name your campaign
Next to Campaign Name, add a name for your campaign or use the default name that appears.
Create your ad sets
Name your ad set
Next to Ad Set Name, add a name for your ad set or use the default name that appears. You also have the option to create multiple ad sets at once.
Choose your audience
In the Audience section, fill out the details of your audience. You can choose audience characteristics such as age, gender, interests and more. Learn about the targeting options available.
Select your ad placements
In the Placements section, decide where your ads will appear on Facebook, Instagram or Audience Network. If you select Automatic Placements, your ads will be shown to your audience in a place that it's likely to perform best. Additionally, if you choose automatic placements, any new placements will automatically become available to campaigns when you duplicate them. (Note that this feature is gradually rolling out and may not be available to everyone yet.)
If you would like to do this manually, select Edit Placements. Learn more about selecting ad placements.
Set your budget and ad schedule
In the Budget & Schedule section, you can choose a budget and set your ad's schedule. Learn more about budget, delivery, and charges on your Facebook ads.
Create your ads
Select your Page
All ads are now required to have an associated Page; you cannot create an ad without a Facebook Page.
Select an ad format
In the Format section, choose from several ad formats, including: Carousel, single image, single video, slideshow, or Collection.
Choose your media
In the Media section, choose the creative you'd like to use in your ad.
Add text to your ads
After choosing your images, you can enter the text you'd like your ad to have. You may also have the option to add a call-to-action button, choose a pixel and more.
Place your order and choose how you want to pay for your ads
When you're ready, click Confirm at the bottom of the flow to create your ads. The first time you place an order, you'll be asked to enter your payment information. Learn more about payment options for advertising.