Building up an email list for marketing purposes is absolutely essential.
In fact, according to research by MarketingSherpa, 60% of marketers polled found that email marketing produced an ROI for their company (32% believe it will eventually produce an ROI). When asked what the estimated ROI from email marketing programs for the company were – the overall group reported 119% – a figure that’s tough for any online store owner to ignore.
Having a list of emails from previous and potential customers means you can get your information, products, and content into their personal mailboxes. In contrast, updates made to your Facebook page and Twitter handle will almost never be able to reach your entire following, due to time zone differences and other factors.
Start building your email list today by including an email subscription form somewhere noticeable on your website. Here’s a clever way to convince visitors to sign up for your list. Instead of simply saying “Join our Newsletter,” offer an incentive or some type of value for signing up. Skinny Teatox offers the chance to win a free product every week, so they showcase that offering to encourage people to join.