You can offer your customers a monetary, percentage, or shipping discount on products, collections, or variants in your store.
Note: If you want to target your discount to specific customers, then first you need to create customer groups.
Create a discount
To create a discount:
From your Shopify admin, go to Discounts.
From the Discounts page, click Create discount:
In the Discount code text box, enter a name for the new discount code (for example,
15offnecklaces). To generate a random discount code, click Generate code:
Note: Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.
In the Options section, use the drop-down menu to select the discount type:
Enter a monetary or percentage value for the discount in the Discount value box.
If you want the discount to require a minimum purchase amount, then check the box next to This discount requires a minimum purchase and enter a monetary value in the field that appears.
Use a minimum purchase amount to promote a group of items or products from specific collections. Only items selected in the Applies to section contribute to the minimum purchase amount for a discount code.
Note: Regularly priced items don't contribute to the minimum purchase amount for a discount code. If a customer buys one item at regular price and another item on discount, then the item included in the discount counts towards the minimum purchase amount but the regularly priced item does not.
In the Applies to section, select what this discount will apply to: Entire order, Selected collections, or Selected products.
Note: Collections can't hold individual product variants. If you add a product variant to a discounted collection, then the discount applies to every version of the product.
If you want the discount to apply to specific collections or products, then choose Selected collections or Selected products and use the search field or the Browse button to add them to the discount. If you want to remove a collection or product from the discount, then click X to delete it from the list:
In the Customer eligibility section, select who this discount will apply to: Everyone or Selected groups of customers.
If you want the discount to apply to certain customers, then use the search field that appears when you click Selected groups of customers to choose the customer groups that you want to receive the discount.
Discount usage is unlimited by default. If you want to limit discount usage, then check one of the options in the Usage limits section:
- Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
- Limit to one per customer tracks customer emails to limit discount use to one per customer.
Use the calendar in the Active dates section to set the start date for the discount. If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end. If you don't choose an end date for your discount, then it will have no expiry.
If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.
Note: The time when the discount starts and ends depends on the timezone that you selected in your Shopify admin. For example, if your store’s timezone is Eastern Standard Time and you select a start date of November 26, then your discount will start at 12 a.m. EST on November 26.
When you are finished, click Save discount.
Your new discount will now appear in the Discounts tab in your Shopify admin. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.
If your discount is set to discount an entire order, then the discount will be applied proportionally to all items in the cart. For example, if you have a $50 discount applied on a cart with a $50 and a $100 item, then the first item is discounted by $16.50 and the second one by $33.50. If the total price of the order were less than $50, then the value of each item would be discounted to $0. The order value can't go under $0.