These “micro-funnels” work perfectly fine on its own, but can also do amazing things when combined into 1 funnel.
THE LEAD FUNNEL
Use this funnel to capture leads (emails, phone numbers, etc.). Typically involves a Landing Page > Thank You Page. It takes up to 7 touches (point of contact) before a prospects is ready to buy. Begin with this funnel to first capture your prospect’s email, so you can follow-up with non-buyers.
THE SALES FUNNEL
Use this funnel to “sell” your product / service. This funnel begins with a “sales page” to convince visitors to become buyers and an “order form” to collect their payment. You will make more sales when your sales page has ONE primary purpose: to sell your product. Remove anything that doesn’t serve this goal.
THE UPSELL FUNNEL
Use this funnel immediately after a successful sale. It represents a “second” or “one time” special offer to brand new customers. A prospect is MOST LIKELY to buy from you immediately after they’ve purchased from you. That likelihood gets less and less more time. The average upsell funnel will immediately add 15-30% to your sales. NOT having this funnel is like throwing money down the drain.
THE FULFILLMENT FUNNEL
Use this funnel to deliver the item promised in the previous step. This can be a PDF download, software account, membership site, or simply a “Thank You” page with confirmation that you have received their order. Use this as an opportunity to thank your new customer / subscriber for getting to this step, ask them to “white list” your email address, and delight them with a SURPRISE bonus.
THE EVENT FUNNEL
Use this funnel to promote and deliver a live event, such as a webinar or live. Webinars are one of the most powerful online selling mediums. It’s as close to “one-on-one” sales as you can get. On the webinar, deliver your BEST content to demonstrate your product’s capabilities, then make a strong, compelling offer that they can get on your “Sale” MicroFunnel.
THE LAUNCH FUNNEL
Use this funnel to build maximum value to build anticipation for an upcoming event (e.g. the launch of a new product). Use this as an opportunity thank your new customer / subscriber for getting to this step, ask them to “white list” your email address, and delight them with SURPRISE bonus.